The Top 10 Ways to Touch Your Prospects

In the 1980s we were taught a prospect needs to hear about your product 3 times before he/she is ready to buy. The means to do that were pretty limited - TV/radio, print media, direct mail, telephone calls. Twenty years later, the pace of life in America has picked up tremendously. As a result of our busy lives, you need to touch your prospect a minimum of 7 times before he/she is ready to buy anything. To do that, business has expanded the ways we can touch our prospects. These are the top ten for maximum exposure and spread of your marketing message.

1. Direct e-mail

Once you have permission, it's cheap, quick advertising and gets read more than direct mail letters - with the corresponding results.

2. Your website(s)

High placement on search engines can get you visibility around the world. Make it work for you.

3. Personal Business e-zine

Cheaper than any print media, your e-zine still comes directly to the prospect with targeted content, value and offers.

4. Free Reports

Give the prospect some real information, engage them on a topic of common interest and invite them to get to know you better.

5. Telephone call

Once you get permission (which is now the law), this is still extremely powerful because it is so direct and immediate.

6. Surveys and response incentives

Tease and invite your prospect to get to know you better.

7. E-courses

Let prospects taste your services in bite-size pieces on a daily or weekly basis.

8. Workshops

Let them taste your services in a group setting at a lower price point than private services.

9. Conferences

Huge targeted markets get to see and hear you in person. Great for collecting lots of warm leads.

10. Networking groups

In sales and opportunity, it's who you know not what you know that counts. You can expect to walk away with qualified warm leads from each event you attend.

About the Submitter:

Kerri Salls runs a virtual business school for business owners/CEOs and sales professionals to help them make more profit in less time. The owner of 4 successful small businesses over the last 17 years, she has helped scores of independent business owners and corporate leaders break through barriers to their own success. If you'd like to know more, visit www.Breakthrough-Business-School.com to subscribe to Breakthrough Success, a free weekly newsletter of leadership tips and tools.

As a speaker and workshop presenter, Kerri has delivered programs on: time management; personal/professional evolution; sales training and customer service excellence; negative energy in the workplace, and achieving the elements of a perfect life. In the Breakthrough Business School she offers a year-long nationwide program specifically for business owners and their teams to train, consult and coach them in 10 key strategies proven to create more profit in less time.


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