The Top 10 Budget-Smart Ways to Appreciate Your Clients

To make your sales and revenue goals, you need clients. Increasing your client base is critical to those goals. Personalize your appreciation of your clients in simple and inexpensive ways to show you care about the people not just the dollars. When you make yourself invaluable to their business success, they won't ever look elsewhere because competing products can't provide all these services and goodwill.

1. Write thank you notes.

They are more powerful if handwritten, it shows you took the time to appreciate them. Templates of what to say make it quicker, but the key is in your own handwriting.

2. Know your client's name and pronounce it correctly.

3. Offer information you gleaned from a conference or workshop that hits an issue your client has experienced or has mentioned.

Or pass on articles you've read relevant to their business or needs. It shows you're thinking about their success outside of the sales cycle.

4. Provide small gifts.

Remembering birthdays, holidays, and anniversaries personalizes the relationship and keeps clients tied to you.

5. Send them a preview of new offerings or be sure they are the first to hear about your new products/services.

It makes them feel special to be in the know, ahead of the field. Make them feel important - it builds trust that you will meet their needs.

6. Send them clients - every business loves referrals.

7. Call them regularly to check-in.

It may be an annual face-to-face event, or a quarterly 15 minute briefing. With some clients it may be a ritual of tea or lunch or an excuse to walk in the park. If the business return is there, you can make the time.

8. Hire them/Buy from them.

Make it a reciprocal business arrangement.

9. Compliment your client by using them as a model to other clients and prospects.

10. Write a case history about their success-story with your product/service and publish it somewhere as well as on your website (with permission).

About the Submitter:

Kerri Salls runs a virtual business school for business owners/CEOs and sales professionals to help them make more profit in less time. The owner of 4 successful small businesses over the last 17 years, she has helped scores of independent business owners and corporate leaders break through barriers to their own success. If you'd like to know more, visit www.Breakthrough-Business-School.com to subscribe to Breakthrough Success, a free weekly newsletter of leadership tips and tools.

As a speaker and workshop presenter, Kerri has delivered programs on: time management; personal/professional evolution; sales training and customer service excellence; negative energy in the workplace, and achieving the elements of a perfect life. In the Breakthrough Business School she offers a year-long nationwide program specifically for business owners and their teams to train, consult and coach them in 10 key strategies proven to create more profit in less time.


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